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Birkenstock looks to step up Japan sales with a mix of tradition and bold new ideas | The Japan Times
![Berlin, Germany. 15th Jan, 2018. Oliver Reichert, CEO of Birkenstock Group recorded at the Zeit magazine and Vogue conference "The Relevance Of Fashion" at Kronprinzenpalais in Berlin Mitte on Jan. 15, 2018. © Berlin, Germany. 15th Jan, 2018. Oliver Reichert, CEO of Birkenstock Group recorded at the Zeit magazine and Vogue conference "The Relevance Of Fashion" at Kronprinzenpalais in Berlin Mitte on Jan. 15, 2018. ©](https://c8.alamy.com/comp/2EPR2T1/berlin-germany-15th-jan-2018-oliver-reichert-ceo-of-birkenstock-group-recorded-at-the-zeit-magazine-and-vogue-conference-the-relevance-of-fashion-at-kronprinzenpalais-in-berlin-mitte-on-jan-15-2018-by-xamax-credit-xamaxdpaalamy-live-news-2EPR2T1.jpg)
Berlin, Germany. 15th Jan, 2018. Oliver Reichert, CEO of Birkenstock Group recorded at the Zeit magazine and Vogue conference "The Relevance Of Fashion" at Kronprinzenpalais in Berlin Mitte on Jan. 15, 2018. ©
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